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How AI is Changing Search

How AI is Changing Search

➕ AI Tools Transforming SEO

April 02, 2024

Welcome, superheroes!

This week is about search engine optimization (SEO). Feel free to give us your feedback at the end.

Here’s what we have on the menu today:

AI tools transforming SEO
How AI is changing web search
What SEO is and what it does
Website content strategy writing
SEO data visualization with ChatGPT

We hope you’ll find what you’re looking for!

🛠️ AI Tools - Sneak Peek

AI Tools Transforming SEO

Tools like Frase.io, Scalenut, Jasper, Openword.ai, and Semrush improve search engine optimization (SEO), offering unique features for various needs.

These tools revolutionize SEO strategies, making data-driven decisions easier and more effective for marketers and content creators.

Check out our Deep Dive this Friday on Frase.io for more details.

📈 AI Trends

How AI is Changing Search

AI is bound to impact SEO as ways to search the internet are changing dramatically (if you weren’t with us from day one, read our first and second issues on smart search engines).

With Google Gemini (ex-Bard), Perplexity AI, Arc Search and other search engines with integrated AI capabilities, SEO strategies will need to adapt.

Source: Digital Marketing Philippines

Digital marketers will need to consider using more conversational language in their content as well as matching multimedia assets.

Even without the impact of AI, SEO is a complicated and everchanging topic. Keep reading to learn more about it. 👇

👨‍🏫 Learn with Us

A Quick Guide on SEO

Let’s learn about what’s behind SEO and how it enhances your website's visibility and traffic with ease.

🔎 Search Engine Optimization (SEO), involves techniques for improving a website's visibility in search results, helping your audience find you.

🤖 Search engines use algorithms to determine the similarity between content pieces, aiding in the delivery of relevant search results to users.

🔗 Acquiring quality backlinks from reputable sites indicates your content's credibility and authority, which boosts its ranking in search results.

#️⃣ Keywords, hashtags, and proper indexing of content play crucial roles in enhancing visibility, helping search engines categorize your site.

📱 Ensuring your website is optimized for mobile devices is important, as search engines favor mobile-friendly sites in their rankings.

Check the thread to find more courses

If you're interested in learning more about SEO, consider exploring comprehensive courses designed to expand your knowledge and skills:

Search Engine Optimization (SEO) Specialization by UC Davis on Coursera
SEO Training Course: Learn How to Get Organic Traffic From Search by Ahrefs
Using AI as Your SEO Assistant by LinkedIn Learning

An understanding of SEO enables content creators to tailor their strategies effectively, ensuring content resonates with both search engines and audiences.

✍️ Write Like a Pro

Ever felt overwhelmed with planning months worth of content strategy for a new website? With ChatGPT, you can have a smooth start to it.

We’re going to look at how to create a 6-month content strategy for a website that focuses on the organic skincare industry. Here’s the prompt:

As an experienced SEO strategist, you will craft a comprehensive 6-month content strategy for a small business website in the organic skincare industry.

The goal is to increase organic traffic and improve search rankings. Your strategy should include a content calendar with topics, suggested titles based on keyword research (make sure to use web search), and a brief outline for each piece of content. 

Mention the target audience for each content piece and the SEO tactics to be employed. Also, provide 2 suggestions on how to measure the success of this strategy.
 
Once finished, display the content strategy in table form.

Within seconds, we have a draft content strategy packed in a table, web sources, and suggestions on how to measure effects. Here’s the result:

But you shouldn’t stop there. Here are a 3 improvements to consider:

Add more details about the website into the prompt
Ask ChatGPT to detail out strategy elements
Ask ChatGPT for more ways to measure success

Now you’re equipped to start drafting your content strategy. But ChatGPT can do even more. Keep reading to see how it can help you visualize your data. 👇

👨‍🎨 Visual Experiments

Visualizing a SEO Dataset with ChatGPT

What if you had a custom SEO dataset and needed to quickly visualize it? ChatGPT’s powerful data analysis feature can help with that.* Here’s a template prompt:

You're an expert SEO data analyst, please analyze the following dataset:
[insert dataset in any format like csv, xlsx, raw text, markdown, JSON, etc.]

We will create the following visualizations: 
[list the visualizations you would like to see]

Use the Plotly library and provide download links for me.

We’ve tested this prompt on a dataset related to website performance. For visualization, we asked for the following plots: