Smart Search Engines

Welcome, superheroes!

This is our first issue and we’re happy to have you here. We’re going to be bringing you the latest in news, tips, visuals and workflows that supercharge your content creation journey. Ready to dive in?

Here’s what we have on the menu today:

• Yeah, Google is cool, but have you tried smart search engines?

• Hot news at the beginning of the week.

• Our beginner image generator miniguide.

• Have trouble creating engaging headlines? We have 3 free AI tools to help you out.

• DALL-E takes on Midjourney on book cover designs.

🛠️ AI Tools - Sneak Peek

Smart Search Engines

Google has long been the titan of web search, so ubiquitous that "googling" has been a regular verb for two decades. But in the dawn of this new AI era, the landscape is being shaken up by AI-backed smart search engines, changing the way we interact with the internet dramatically.

New Search Paradigms. Search engines like Perplexity and Arc Search offer an intuitive, conversational experience for internet search. No need to paraphrase the question in your head - just ask freely, thanks to Large Language Models!

Enhanced User Experience. Such AI-powered interfaces ease and speed up your searches, eliminating the need to navigate through multiple websites to find that one answer. Forget cookie consents, GDPR, and switching tabs.

Future of Web Search & Technology Use. Evolving search engines change future human-technology interactions by shifting from expert use to technology intuitively understanding users for simpler utilization.

Check The Entropy Newsletter Deep Dive this Friday on smart search engines - explore their features and difference. Stay tuned!

📢 AI News

OpenAI’s Sora continues to make waves

Gen AI has been improving fast, with images going from hilarious to photorealistic in the space of months. We’re now seeing the same for video, with multiple news outlets covering OpenAI's Sora.

For content creation, this opens the door to a new level of creativity. We will be able to produce quality video even faster. But, such tools have their risks.

It’s safe to say that we can expect more waves from Sora this week. Excited for a new era in video creation? So are we!

👨‍🏫 Learn with Us

Master Your Text-To-Image Prompting

AI image generators like DALL-E lack real-world intuition and depend on training data. Detailed prompts specifying features, desired styles, shapes, colors, patterns, and textures significantly improve image quality.

The model translates each word in a prompt into a representation based on its training, which it then uses to create the image. Hence, common words are better understood by the model, leading to more accurate images.

In conclusion:

• Define your subject and provide relevant details.

• Describe the style and color palette.

• The more, the better - otherwise, the prompt will be enhanced under the hood by ChatGPT.

• Tune composition with the type of lighting, aspect ratio, and camera view.

Treat it like a game - draw an image strictly from your prompt in your imagination. Does it lack details? Are the style, camera view, and color palette good?

✍️ Write Like a Pro

Big Chat-AI Names for Marketing Headlines

Prompt:

Write a product headline for a new E-bike.

Results:

ChatGPT-3.5 (by OpenAI):

“Ride the Future: Introducing the Ultimate E-Bike Experience!”

Claude 2 (by Anthropic):

“Power Up Your Ride - Introducing the Zip E-Bike”

[Followed by an explanation of the intention of the headline, and asking to let it know if another approach should be tried]

Gemini Pro (previously Bard, by Google):

Unfortunately, I need a bit more information about the E-bike before I can write the perfect headline. Here are some things to consider:

• Target audience: Who is this E-bike designed for? Commuters, off-road adventurers, fitness enthusiasts, families?

• Key features: What sets this E-bike apart from the competition? Long range, high speed, lightweight design, comfortable ride, unique technology?

• Emotions you want to evoke: Do you want to emphasize excitement, convenience, freedom, eco-friendliness, or something else?

Here are some examples of headlines I could write:

• For a commuter E-bike with a long range: "Effortless commutes: Conquer your city with 50 miles of electric range."

• For an off-road E-bike with powerful assist: "Unleash your adventure: Tackle any terrain with our all-terrain e-bike."

• For a lightweight E-bike with a comfortable ride: "Fly like a feather: Experience an effortless and comfortable ride."

• For a feature-packed E-bike with the latest technology: "The future of cycling is here: Ride smarter with our tech-powered e-bike."

I look forward to hearing more about your E-bike and helping you create the perfect headline!

The Verdict:

🟢 GPT-3.5 and Claude 2 got straight to the point,
🔴 but provided pretty generic, dull headlines.
🟡 Claude always explained its reasoning.

🟢 Gemini asked good questions on relevant points,
🔴 took a detour with more thought and time required,
🟢 but came up with the catchiest headlines, even in its
own examples without further user input.

🏆 Gemini takes the cake on this one!

👨‍🎨 Visual Experiments

Midjourney vs ChatGPT DALL-E

This Tuesday we’re looking at book cover design. Midjourney will compete with ChatGPT DALL-E. Let’s take a look. 👇

So let’s compare, shall we?

Midjourney
🔴 Prompt adherence
🟢 Visual appeal
🟢 Realism

ChatGPT DALL-E 🏆
🟢 Prompt adherence
🟢 Visual appeal
🟢 Realism

Well it looks DALL-E is taking this one. It’s over. Or is it?
Tune in tomorrow on LinkedIn. Because we’ve got many more rounds to go!

Can’t wait? Then go check our last week’s battle. Or experiment for yourself. Here’s the Prompt we used:

Book cover, architecture, font style bold serifs, all caps, title: 'Innovative Architecture: A Modern Design Guide'