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AI Adoption in SEO

AI Adoption in SEO

➕ Content SEO Optimization

April 05, 2024

Welcome, superheroes!

We’re ready to find some relaxation this weekend and hope you will, too. Enjoy our SEO wrap-up and leave a rating at the end!

Here’s what we have on the menu today:

This week’s hot news
Discussing AI adoption in SEO
Content optimization with Frase
Some GPTs to help with SEO
A meme for our marketers

Search no more, just scroll down.

📢 News? News!

AI Hits Shaking the Week

💬 ChatGPT 3.5 made accessible instantly without OpenAI account

💳 Google contemplating to charge users for AI-powered web search

🖼️ OpenAI image generator updated with inpainting to edit image parts

🎵 Stability AI introduces text/audio-to-audio model for 3 minute songs

💻 Opera announces first browser with offline generative AI capabilities

✍️ Authors start including transparency disclosures about AI assistance

📊 AI is increasingly used in marketing, but its success depends on data quality

🥸 Fake copyright infringement threats pressure victims to publish backlinks for SEO boost

🕵️‍♂️ Perplexity seeking ad revenue with sponsored follow-up questions suggested to users

📱 Apple’s on-device AI to see screen contents, remember conversations, and beat GPT-4

⚖️ Let’s Discuss

AI Adoption in SEO

Following Tuesday’s introduction, we review some statistics on the profound impact of AI on SEO, shaping a new era of digital marketing strategies.

Source: AuthorityHacker

🤖 AI is being used more regularly, with 49.5% of marketers using AI tools multiple times per week or more.

📈 83% of respondents at companies with 200+ employees reported improved SEO performance since incorporating AI.

Source: seoClarity

💼 98.1% of marketers acknowledge that some understanding of AI is important for their job.

❌ Despite advancements, 63% cite inaccuracies in AI content as a significant concern, emphasizing the need for vigilance.

Will AI in SEO represent a leap forward or an obstacle, potentially distancing marketers from customers and decreasing control? Share your view on our X-post!

🛠️ AI Tools

Rephrase Your Content with Frase

After our Sneak Peek on AI tools transforming SEO, this Deep Dive explores Frase.io and its pivotal potential for marketers and content creators.

⚙️ Features

Automates content research: Identifies top-performing content, saving hours of manual research.
Optimized content briefs: Generates detailed briefs for writers, emphasizing SEO-driven outlines.
Question identification: Finds common questions asked online, essential for FAQs and user engagement.
Content scoring: Evaluates your content against competitors, offering real-time optimization tips.
AI writing assistant: Helps create SEO-optimized content quickly, outpacing non-AI tools.

💡 Tips and Tricks

Before your work with the tool, check the Frase Blog to get more information on SEO strategies.
Re-use templates to create content briefs, save custom AI prompts, and build repeatable workflows.
Use the Frase integrations to optimize your content inside Google Docs and WordPress.
Leverage User Intent Analysis for more focused content strategies and targeting.
Track the progress for each of your documents and use team collaboration functionality.