Welcome, superheroes!

This week, we choose the red pill and visit new realities.

We would really appreciate your feedback at the end!

Here’s what we’ll be exploring today:

• Content creation tools in AR and VR

• AR/VR’s impact on digital experience & business

• Learn about augmented and virtual realities

• IKEA’s AI-powered AR experience

Ready to follow the White Rabbit?

🛠️ AI Tools

Content Creation in Virtual Reality

Today, we’ll explore AR/VR design tools reshaping how creatives work across industries, from gaming to architecture.

Let’s have a look at ShapesXR, Arkio, Tilt Brush by Google, Gravity Sketch, and Medium by Adobe.

Let’s showcase ShapesXR - a dynamic, collaborative platform, boosting productivity and creativity in AR/VR content development.

💡 Here are some highlights and tips:

• Use intuitive 3D tools and simple drag-and-drop interface in VR.

• Work in real-time with teams in shared VR spaces.

• Create user journeys and interactive prototypes for customers with zero code.

• Integrate the content creation into your pipelines and benefit from rich import options.

• Learn more with tutorials and onboarding here.

These innovative tools are transforming design processes, enabling more immersive and collaborative environments that push creative boundaries.

The capabilities of AR and VR are impressive. But what are the forecasted outcomes for other industries? Keep reading to find out.👇

📈 AR/VR Trends

AR/VR’s Impact on Digital Experience & Business

AR/VR made global waves, captivating smartphone users and enticing brands, prompting investment interest in app development for immersive experiences.

According to a 2022 PwC survey, 51% of US companies are integrating VR into strategy and 34% cite metaverse's benefit in developing and training employees effectively.

The Global AR market is forecasted to surge from $62.75 billion in 2023 to $1,109.71 billion by 2030, with a 50.7% CAGR.

AR enhances customer engagement through immersive experiences, optimizes workflows, provides training excellence, and boosts sales.

AR/VR's impact on business strategy underscores their pivotal role in shaping digital experiences in training, retail, collaborative working, and other areas.

Excited by the perspectives of this technology? It’s easier to step in than you think. Learn with us how.👇️

👨‍🏫 Learn with Us

Learn About Augmented and Virtual Realities

AI is disrupting many fields, and AR and VR are no exception. So we decided to take a closer look at these technologies.

AR blends digital content with the real world through devices like smartphones and AR glasses, providing interactive, contextually relevant experiences.

VR immerses users in a fully digital environment using headsets that simulate senses and track movements for interactive experiences.

Here’s a helpful overview with practical examples.👇️

As you can see, AR in particular, is closer than you think. It’s already on your phone and you might be using it without knowing.

Want to learn more about these new realities? Coursera has an extensive library of beginner friendly courses.

AR and VR are far from being mainstream. With AI, this may change sooner than you think. So, if you’re interested, start learning!

Keep reading to find out how IKEA leveraged AR to create a new digital experience for their customers.👇️

💡 AI Business Innovations

IKEA’s AI-Powered AR Experience

Custom experience is everything for a company like IKEA, dealing with billions of online visits per year.

The pandemic drastically changed buying patterns of consumers, opting more for digital experiences rather than in-person visits.

So IKEA decided to innovate and created IKEA Kreativ, an AI powered AR experience for their customers, accessible through their app or over the web.

🗝️ Key Benefits

• Visit 3D showrooms and lifelike settings.

• Scan your space for an interactive, wide-angle room replica.

• Store designs, share for advice, and shop on the IKEA app.

Here’s a demo of how IKEA Kreativ works.👇️

📈 Results

• 44K+ ratings on the App Store

• 4.6+ (5) stars on average

Through AI and AR technologies, IKEA continues to keep their digital experience top notch.

We believe that more retailers will follow and integrate these technologies to stay competitive and delight customers.

🎁 Free Resources

As our subscriber, you have free lifetime access to exclusive resources.

🔬 AI content systems lab — Exclusive content creation GPTs.*

📚 AI resource bank — Ultimate DALL-E ebook, cheat sheets, and guides.

*ChatGPT Plus or Team subscription required.

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