Welcome, superheroes!

This week is all about AI’s potential in social media. Feel free to give us feedback with your rating at the end.

Here’s what we have on the menu today:

• AI tools to boost social media presence

• What to expect from AI in social media

• How to create brand assets in minutes

• How to write on brand with ChatGPT

• Creating a brand mascot with AI

Enjoy!

🛠️ AI Tools - Sneak Peek

Skyrocket Your Social Media Presence

Let’s have a glance at social media management tools designed to enhance your online presence: FeedHive, Lately, Upgrow, Taplio, and Hootsuite.

From targeted Instagram and LinkedIn growth to managing multiple platforms, these tools offer tailored solutions to boost your social media efficiency.

This Friday, we will dive deeper into FeedHive. Stay tuned!

📈 AI Trends

Expectations from AI in Social Media

AI is actively transforming social media. It’s good to stay up to date to effectively leverage evolving technology to boost your social media growth.

In 2022, the AI in social media market was worth $2.68B, projected to hit $27.67B by 2032, driven by the demand for enhanced customer engagement.

AI chatbots and augmented reality enhance user experience. AI influencer marketing and hyper-personalization are key trends optimizing engagement.

Future social media trends: AI for account management, advanced analytics for targeted marketing, and stricter regulatory compliance for data privacy.

Using such AI advancements will help you stay ahead of competitors in the evolving social media landscape.

Keep reading to learn how AI can help you with cultivating your brand identity. 👇

👨‍🏫 Learn with Us

How to Create Brand Assets with AI

Brand assets, like logos and other visual elements, define a company's identity, making it memorable and distinct.

With AI image generators, you can create unique brand assets that stand out in the sea of social media content. Here’s how. 👇

Step 1. Pick your brand colors. We’re using black, white, and bright red.

Step 2. Pick a style. We’re going for minimalistic.

Step 3. Pick an image generator. We’re using Ideogram.

Here’s the prompt template:

[brand asset], [optional title], use a [style] with [primary color] as primary color, [secondary color] as secondary color, and [tertiary color] as tertiary color, photo

Using this template, we created 3 brand assets:

Now, you can produce brand assets for your needs in minutes. To edit small mistakes in the results you can turn to tools like Canva or Adobe Express.

Now that we have a social media post image, let’s write a copy for it that’s consistent with your brand voice. Keep reading to find out how. 👇

✍️ Write Like a Pro

Write on Brand with ChatGPT

Sometimes, writing your next post seems like a burden. You just don’t have the time. But you’ve done it before and you’ve done it well.

There’s a way to make ChatGPT sound on brand. Here’s the prompt:

You are an expert social media copywriter. 
Your goal is to write a post about [topic]. 

[Optional: Use web search to get the latest information.
Show the information for me to review.] 

Then proceed with formatting your findings according to the example posts in the provided file. 

You must exactly follow the length, style, tone and formatting of the posts provided in the file. 

The result must also follow the length of the lines and number of empty lines provided in the file. Limit the use of emojis.

You will need to attach a text file to the chat with a few examples of your previous posts. This technique is called “few-shot learning“.

We’ve used this template to write about the top 3 trends in marketing in 2024.

Sure, it can still use some editing. But from now on, you’ll always be able to beat writer’s block in your own style with ChatGPT.

So far you’ve learned how to create brand assets and make ChatGPT sound on brand. Read on to learn how to create a unique mascot for your brand. 👇

👨‍🎨 Visual Experiments

Create a Brand Mascot with AI

A mascot gives a brand a relatable face, helps with recognition and emotional connections with your audience.

Here’s a quick way to create a mascot for your personal brand. 👇

Step 1. Pick a photo where your face is in focus and clearly visible.

Step 2. Create an image of a mascot with your brand colors. Here, we’ve used Ideogram with black, white and bright red colors.

Step 3. Do a face-swap with the tool of your choice. We’ve used Pixlr Express.

So now you we have a mascot that matches the brand assets we created in Learn with Us. Give it a try and create your own mascot!

🎁 Free Resources

As our subscriber, you have free lifetime access to exclusive resources.

🔬 AI content systems lab — Exclusive content creation GPTs.*

📚 AI resource bank — Ultimate DALL-E ebook, cheat sheets, and guides.

*ChatGPT Plus or Team subscription required.

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