Welcome, superheroes!

This week, we’re focusing on short video production and the new possibilities created for this field by generative AI.

Here’s the menu for today:

• Top 5 AI video generation tools

• The trends in AI video generation

• How to create short videos with AI

• How to write video scripts in minutes

• Video generator battle: Runway vs Pika

Lights, camera, action! 🎬

🛠️ AI Tools - Sneak Peek

Frontiers of video creation with AI

Here is an overview of AI-driven tools focusing on video generation and how they transform content creation.

Runway, Pika, Elai, Visla, and InVideo are changing video production, making it easier, more accessible and versatile for creators.

This Friday, we learn more about Runway’s functionalities. Stay tuned!

📈 AI Trends

Where is AI video generation headed?

With the rise of AI video generators, we see a new era of video creation with instant, high-quality videos being created in record time.

Recently, interest in AI video generation has been increasing, especially with the recent teaser of OpenAI’s Sora mid February this year.

But it’s not the only video generator out there. More are popping up every quarter.

We expect that AI video generation will become more accessible as more players enter the market and compete against each other on pricing and features.

But even now, we can create AI videos in minutes. Keep reading to find out how. 👇

👨‍🏫 Learn with Us

How to create a short video with AI

Want to create short videos with AI? Here’s a quick way to do that in 3 steps.

Step 1. Generate images with your favorite tool. Here, we used Midjourney.

Step 2. Create videos from the images. We’re using Runway.

Step 3. Combine the videos, add captions and effects. We’re using CapCut.

And voilà, our short video:

We used simple captions. Keep reading to find out how to create a complete short video script with ChatGPT. 👇

✍️ Write Like a Pro

Short-video script for Sales

You have a product and want to create a sales short-video script? With ChatGPT, it’s easy.

We break the task of creating a script into two parts:

1. Analyzing the product description

2. Creating the short video script

Analyzing the product description

Our product is a smart watch called “Awatch”.

By letting ChatGPT analyze it before proceeding to the script, we’re focusing the model on a smaller task to maximize effectiveness. Here’s an example prompt:

Analyze the following information about [product]. Your goal is to understand its purpose and content before proceeding further. Here’s the information:
”
Product Name: [name]
Product Description: [description]
Target Audience: [audience description]
(Optional: Previous campaign data: [])
”

Let’s analyze the product description for “Awatch”.

Here’s a snippet of the response:

Feel free to reply to ChatGPT with corrections or additions.

Creating the short video script

Here’s a sample follow-up prompt you can use for the next step:

Write a [number] seconds video script for a sales product video for the provided product targeted at provided target audience. It should focus on the [unique feature(s)] and how it [solves a pain point / provides a gain, etc.].

Use a [tone type] tone. [You can provide an example of your brand voice with something like "Adapt the tone from these examples: [Examples]"].

The video must [target outcome].

Optimize the video script for [[number] actors/on-screen narrator/voiceover].

[Focus solely on the script. / Include on-screen visual directions, sound suggestions, and text to be shown on screen.]

Let’s use it for the ‘Awatch’.

After a few seconds, we have our video script. Here’s a sample:

We now have a script to create a video. But is Runway really the best tool for that? Read on to find out. 👇

👨‍🎨 Visual Experiments

Video Generator Battle: Runway vs Pika

This Tuesday, we’re looking at a zoom-in clip.

Runway will compete with Pika.

Let’s take a look. 👇

So let’s compare, shall we?

Runway 🏆

🟢 Motion adherence
🟢 Visual appeal
🟢 Realism

Pika

🟢 Motion adherence
🟢 Visual appeal
🟡 Realism

Well it looks like Runway is taking this one. It’s over. Or is it?

Try it yourself → Find your winner.

Here’s the image prompt we used:

An image of a Caucasian male, late 20s with fair skin, sharp jawlines, prominent cheekbones, gray eyes, black hair styled in a modern manner, wearing a futuristic black metal suit.

And here are the motion settings we used:

• Runway — camera zoom +2.0

• Pika — camera zoom +1.0

🎁 Free Resources

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📚 AI resource bank — Ultimate DALL-E ebook, cheat sheets, and guides.

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